Several components that successful companies do every day to produce a Quality product are actually simple:

  • Practice goes into the supply chain. Quality in the supply chain is and intentional perfect-aiming practice as stated by Make Time, a machining company. The culture in place at MakeTime and in their qualified supply base is trustworthy. Quality isn’t a spin of the roulette wheel with MakeTime. It’s a practice, a habit, a goal and a mantra, and it doesn’t stop when a supplier gets qualified.
  • Consistency as described by Jyson DeMers in The Top 7 characteristics of Successful Brands. While Mr. DeMers places Consistency as #4 on the list, brands realize that Quality is #1 on their list. So in the world of QUALITY we translate the inconsistency as POOR QUALITY.

Further stated in the article by Jyson DeMers is: When consumers come back to a business for repeat sales, they usually expect to receive the same level of quality as they did the first time. Restaurants and their food and service quality are a great example of this. No one wants to deal with a company they can’t rely on for consistency. With so many industries being saturated with competitors, inconsistency is often enough of a reason for consumers to take their business elsewhere. That’s why it’s so important to adhere to a certain quality standard with a product or service.


Leadership is at the heart of Quality Performance. It takes extraordinary effort to guide the organization into a structured and passionate approach to Quality Performance. The influential leader functions as the motivating force behind the team to tear down barriers and complications that they face every single day in all areas, supply chain, manufacturing operations, logistics, etc…so the team can have an eagle focus on the #1 thing that will speak volumes about your company QUALITY PERFORMANCE.

Since Quality Performance is closely tied to Financial Performance, the CEO, CFO and everyone in the organization are working harder than ever to make sure they have all the right tools in place to help them achieve both, quality and financial goals.  If they do their job then the Marketing and Advertising of the brand become so much more significant and can focus on truly branding instead of figuring out a way to “go around” the problems or bad reputation of the company due to poor quality control.


This  is a story about how Quality happens or doesn’t happen at many companies. Going under the accurate assumption that Quality can be measured, repeated and is on a journey to continuous improvement, why is it then so difficult to meet established standards and requirements.

Quality doesn’t just happen, it happens when there are shared reference points to meet a certain standard, and lets be frank here….it takes practice and then more practice. There is a relationship between the world of sports and athletics and quality that is found in the best of the best manufacturing companies in the world: Practice doesn’t make perfect. Perfect practice makes perfect. Drawing from this relationship Practice and the habit of pursuing quality means so much more than adhering to rules and checking off boxes, this endeavor has to be embedded in the culture…. end of story.

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